“Glow have enabled us to project the image of a major player in this market with notorious barriers for entry, which has actually given us the momentum to become a major player.”

Head of Research, ICAP HYDE


ICAP HYDE was established following the ICAP acquisition of J.E. HYDE in May 2007. ICAP HYDE is a ship broking business offering a full range of services including; dry cargo, chartering, sale & purchase, FFA, research, yachting, shipping website design from its global presence in cities such as London, Copenhagen, Gibraltar and Singapore.

Brief

Following the inception of the new business, there was a need to create a new identity to accurately reflect the new business proposition. The identity was to be an evolution of ICAP's existing mark rather than a full rebrand. This presented a challenge, given the need to represent the joining of two well established organisations and cultures.

Result

• A fresh identity that successfully marries the two businesses to compliment the ICAP brand guidelines but also preserving HYDE's reputation as an established and renowned shipbroker.
• Redevelopment of marketing collateral such as brochures to incorporate
  the new identity
• Redesign of the main website to bring in the new identity as well as defining and incorporating new design elements such as imagery and
  fresh menu structures

We are currently working on an eCommerce area for the main website.

icaphyde.com