Hyde Yachts, now part of ICAP plc, is a full-service international yacht brokerage with an outstanding marine pedigree. Glow have worked with Hyde Yachts since 2000, then known as J. E. HYDE.

Brief

HYDE initially came to Glow to develop and implement a new corporate identity that was modern but still reflected their traditional heritage of procuring, building, selling and chartering prestigious yachts. In addition to the identity, we were asked to produce brochures and adverts, then to develop a new website to bring the Hyde experience to life and support business development.

Result

Glow worked closely with HYDE's Managing Director and Marketing Manager to understand their unique client proposition and their business objectives. Following a range of concepts and ideas we went on to refine and implement:

• A new more contemporary identity, that still reflected HYDE Yachts core values: quality and tradition
• A client-facing yacht charter brochure showcasing yachts and destinations, seeking to inspire potential charter clients
• A fully redesigned website, which included the build of a content
  management system

Following the successful roll out of the identity, marketing collateral and the website, we are now working on a profile raising campaign through press adverts and key leisure sites.

hydeyachts.com