IPS Pensions Ltd (IPS), a subsidiary of IFG Group PLC, is a firm of pension specialists providing self-invested pension products including SASs and SIPPs. Established over 30 years ago, they are one of the larger providers in this field. Their business is generated through client referrals and other professional services firms.

Brief

Naturally, having a robust and attractive product offering is of paramount importance to IPS, but they also place great emphasis on client satisfaction. For some time, they felt that their rather traditional corporate identity and marketing collateral didn’t accurately reflect their product portfolio or appeal to potential clients. Our brief was to revitalise their corporate identity and all associated collateral, creating a clear communications platform that reflected their business values and product proposition.

Result

• A new typographical name and identity that, although modern, still retains it’s traditional roots.
• A redesigned and rebuilt website, that includes clear navigation and product information as well as new photography to bring the site to life.
• Redesigned stationery and packaging.
• New brochures and other marketing collateral.

ipspensions.co.uk